Randall G. Chapman

Randall G. Chapman assists clients with executive education and with marketing strategy, marketing analysis and research, marketing planning, and supply chain management. Dr. Chapman has held faculty positions at Arizona State University, Boston University, Indiana University, Queen's University, the University of Alberta, the University of Chicago, the University of Melbourne, the University of Michigan, Vanderbilt University, and Washington University (St. Louis). He has also held positions with Mercer Management Consulting and The Conference Board of Canada.  Dr. Chapman received a B.Commerce (With Distinction) from the University of Alberta and M.Sc. and Ph.D. degrees from Carnegie-Mellon University.

Dr. Chapman has conducted more than 350 executive education programs with more than 8,000 participants in the United States and in Australia, Belgium, Canada, China, Costa Rica, England, France, Germany, Hong Kong, Ireland, Japan, Malaysia, The Netherlands, Poland, Singapore, Spain, Switzerland, and Thailand since 1980. He has taught in university-based executive education programs at Arizona State University, Boston University, Duke University, Pennsylvania State University, the University of Chicago, the University of Melbourne, the University of Michigan, the University of Minnesota, the University of North Carolina, Vanderbilt University, and Washington University (St. Louis). Included among the awards he has received for teaching excellence are Washington University's Reid Teaching Award and the unique distinction of being voted "Professor of the Year" by University of Alberta first-year and second-year MBAs in the same year.

Among his areas of consulting practice are customer needs assessment, market segmentation, product/service design and pricing, repositioning analysis and strategy, and marketing planning.  He has broad experience with business-to-business, service, and consumer organizations.  Dr. Chapman specializes in applying quantitative techniques to marketing problems.  Consulting and executive education clients include Accenture, Alcoa, BASF, ConAgra Foods, eFunds, ExxonMobil, Fleetguard, Ford, IBM, Intel, InterFirst, Mars, RSM McGladrey, Shell, Siemens, Tenaris, The Stanley Works, Unilever, and Whirlpool.

Dr. Chapman has published more than 50 articles in leading academic and management journals such as the Journal of Marketing Research, Marketing Science, the Journal of Consumer Research, Management Science, the Journal of Marketing, the Journal of Retailing, Marketing Research, the Journal of Product & Brand Management, the Journal of Consumer Marketing, the Journal of Services Marketing, and Pricing Strategy & Practice. He is author of LINKS Marketing Strategy Simulation (revised 2016), LINKS Supply Chain Management Simulation (revised 2016), LINKS Enterprise Management Simulation (revised 2016), LINKS Services Management Simulation (co-authored with Ruth N. Bolton, revised 2016), PIPELINE™ Inventory Management Simulation (2003), Forecaster Simulation (revised 2015), BRANDMAPS™:  The Competitive Marketing Strategy Game, Fourth Edition (Prentice Hall 1997), BRANDS™:  A Marketing Game, Second Edition (Prentice Hall 1995), and MAPSS™:  Marketing Analysis, Planning and Strategy Simulations (McGraw-Hill Primis 1994) and coauthor of College Choices of Academically Able Students (The College Board 1987).  He received Boston University's Broderick Prize For Research, a "Best Article of the Year" Award from the Journal of Retailing, and other recognition of excellence.