Segmentation and Niche Marketing: 
Archives (2007 and earlier)

1. High Fliers (Fast Company Oct/2005)
2. High Fliers:  What Elite Members Really Want (InsideFlyer.com Feb/2007)
3. McDonald’s 24/7 (Business Week 2/5/2007)
4. Microsoft Goes Direct To Drive Profits (CNET News.com 06/17/03)
5. Rationalizing Channels (Banking Strategies 01/23/2005)
6. Redefine Your Market Boundaries (HBS Working Knowledge 02/07/2005)
7. The Long Tail (Wired Oct/04)
8. The Man Who Said No To Wal-Mart (Fast Company January/2006)
9. Where Dell Went Wrong (Business Week 02/19/2007)