Pricing:
Archives (2003)
  1. Eliciting Willing To Pay (University of Arkansas)
  2. Hidden Dangers of Targeted Pricing (Knowledge@Wharton 03/26/03)
  3. Magazine's Radical Plan:  Make a Profit By Raising Price (The New York Times 08/04/03)
  4. Mars Wins The Shipping Game (Fast Company Apr/03)
  5. The Cost of Switching Providers (CNET News.com 10/12/03)
  6. The Price Is Really Right (Business Week 03/31/03)
  7. The Price Is Right (Fast Company Nov/03)
  8. The Price Is Right – Or Is It? (HBS Working Knowledge 10/06/03)  
  9. The Right Price:  Ford’s Ambitious Revenue-Management Strategy (CFO Magazine Oct/03)
  10. Which Price Is Right? (Fast Company Mar/03)

Revised 06/25/2010