Segmentation and Niche Marketing
  1. Customers Your Company Doesn’t Want (Business Week 06/12/2009)
  2. Get Customers Out of a Holding Pattern (Entrepreneur Magazine 02/01/2010)
  3. Levi, P&G, Mattel Tackle E-Tailing (Business Week 03/04/2010)
  4. The Power of Positioning (Business Week 06/02/2008)
  5. Wal-Mart Gives Its Store Brand a Makeover (Business Week 03/16/2009)
  6. What Data Crunchers Did For Obama (Business Week 01/23/2009)
  7. Will China Welcome a Mid-Range Hotel? (Business Week 05/02/2008)

Archives (2007 and earlier)
 

Revised 06/25/2010