Segmentation and Niche Marketing
  1. Asian B-Schools Target Western Students (Business Week 07/20/2010)
  2. Customers Your Company Doesn't Want (Business Week 06/12/2009)
  3. Get Customers Out of a Holding Pattern (Entrepreneur Magazine 02/01/2010)
  4. How to Sell Online in China (Business Week 08/02/2010)
  5. Levi, P&G, Mattel Tackle E-Tailing (Business Week 03/04/2010)
  6. 10 Ways To Get More Sales From Existing Customers (Inc. Magazine 08/31/2010)
  7. The Power of Positioning (Business Week 06/02/2008)
  8. Wal-Mart Gives Its Store Brand a Makeover (Business Week 03/16/2009)
  9. What Data Crunchers Did For Obama (Business Week 01/23/2009)
  10. Will China Welcome a Mid-Range Hotel? (Business Week 05/02/2008)

Archives (2007 and earlier)
 

Revised 01/17/2012