Marketing Research
  1. Conjoint Analysis:  An Introduction
  2. How To Kick Off An Innovation Project (Business Week 06/24/2009)
  3. IDEO and the Power of Design (Business Week 05/17/04)
  4. Information Overload (CRM Magazine Dec/2009)
  5. Listen Up! (Fast Company May'00)
  6. Market Research on the Cheap (Business Week 01/09/2008)
  7. New Thinking About Consumer Marketing (Business Week 06/29/2009)
  8. The Hard Sell:  Retailers Fight For Hearts and Minds of New Consumers (Business Week 10/15/2009)
  9. The Ultimate Test Drive:  Customers Help With Design (CFO Magazine Aug/07)
 

Revised 01/10/2012