International Marketing
  1. A “China Price” For Toyota (Business Week 02/21/2005)
  2. All Systems Go:  How GE’s Jet Engine Division Boosts Business in China (Fast Company May/2008)
  3. Foreign Intelligence (CFO Magazine Jan/2008)
  4. How China Will Change Your Business (Inc. Magazine Mar/2005)
  5. Innocents Abroad (CFO Magazine 06/01/2006)
  6. Lessons for the Indian Market (Chief Executive Magazine, April/May 2008)
  7. Stalking Copycats (Business Week 08/07/2008)
  8. The Art of Chinese Relationships (Business Week 01/06/2006)
  9. Translating Sony Into English (Fast Company Jan/03)
  10. Walmart’s Painful Lessons in the Global Marketplace (Business Week 10/13/2009)
  11. Zara: Fashion Conquistador (Business Week 09/04/2006)
Useful Links:
 

Revised 06/25/2010