Marketing For Growth

  1. All Systems Go:  How GE's Jet Engine Division Boosts Business in China (Fast Company May/2008)
  2. Asian B-Schools Target Western Students (Business Week 07/20/2010)
  3. Driving Growth By Controlling Grey Market Leakage (Industry Week 05/01/2007)
  4. Financing The Chain:  Supply Chain Finance (CFO Magazine Feb/2007)
  5. Get Customers Out of a Holding Pattern (Entrepreneur Magazine 02/01/2010)
  6. High Fliers:  What Elite Members Really Want (InsideFlyer.com Feb/2007)
  7. How To Develop a Business Growth Strategy (Inc Magazine 02/25/2010)
  8. Inside Nathan Myhrvold's Mysterious New Idea Machine (Business Week 07/03/2006)
  9. Jumpstart Your Business (Business Week 06/18/2007)
  10. Lego Is For Girls (Business Week 12/14/2011)
  11. Levi, P&G, Mattel Tackle E-Tailing (Business Week 03/04/2010)
  12. McDonald's 24/7 (Business Week 2/5/2007)
  13. NeuroFocus Uses Neuromarketing To Hack Your Brain (Fast Company August/2011)
  14. New Thinking About Consumer Marketing (Business Week 06/29/2009)
  15. 10 Ways To Get More Sales From Existing Customers (Inc. Magazine 08/31/2010)
  16. The Case For Sustainable Differentiation (Business Week 05/14/2010)
  17. The Electronic Nails in the Post Office's Coffin (Business Week 09/08/2011)
  18. The Man Who Said No To Wal-Mart (Fast Company January/2006)
  19. The MBA Marketing Machine (Business Week 06/14/2010)
  20. The Ultimate Test Drive:  Customers Help With Design (CFO Magazine Aug/07)
  21. Wal-Mart Moves Upmarket (Business Week 06/03/2009)

Archives (2003 and earlier)

Archives (2004-2005)

 

Revised 01/06/2012