Differential Advantage
  1. A Marketer Is a Terrible Thing To Waste (Business Week 09/21/2009)
  2. Customer Experience Excellence (CRM Magazine Dec/2009)
  3. Electronics Retailers Find Service Sells (USA Today 07/23/2008)
  4. Frequent Flyer Program Evolution (InsideFlyer.com Jan/2008)
  5. Keeping Customers in a Crummy Economy (Business Week 10/06/2008)
  6. MLB’s Real Competitive Advantage (Business Week 08/29/2008)
  7. Table Stakes:  Casual-Dining Suffers in Recession (CFO.com 12/1/2008)
  8. The Case For Sustainable Differentiation (Business Week 05/14/2010)
  9. The Fighter Brand (CFO.com Dec/2008)
  10. The Hard Sell:  Retailers Fight For Hearts and Minds of New Consumers (Business Week 10/15/2009)
  11. When Cheap and Simple Is Just Fine (Wired 08/24/2009)
  12. Why America Is Addicted To Olive Garden (Fast Company July-August/2009)

Archives (2004 and earlier)

Archives (2005-2006)
 

Revised 06/25/2010