Branding
  1. Best Global Brands (Business Week 08/06/2007)
  2. Coke Is What? (Fast Company Sep/2005)
  3. Connect the Branding Dots (Entrepreneur.com 11/10/2008)
  4. Cult Brands (Business Week 08/02/2004)
  5. How to Pick the Perfect Brand Name (Fast Company 11/29/2010)
  6. Ikea (Business Week 11/14/2005)
  7. Inside a Brand Makeover (Inc.com 01/01/2007)
  8. IT Performance...and Your Company's Brand (Optimize Magazine January/2006)
  9. Saturn Rethinks Itself to Boost Sales (Business Week 04/21/2008)
  10. The Power of Positioning (Business Week 06/02/2008)
  11. Wal-Mart Gives Its Store Brand a Makeover (Business Week 03/16/2009)
  12. Who Do You Love? (Fast Company May/2007)
  13. Why Global Brands Work? (HBS Working Knowledge 10/17/2007)
Useful Links

Archives (2002 and earlier)
 

Revised 01/11/2012