Branding

1. Best Global Brands (Business Week 08/06/2007)

2. Coke Is What? (Fast Company Sep/2005)

3. Connect the Branding Dots (Entrepreneur.com 11/10/2008)

4. Cult Brands (Business Week 08/02/2004)

5. Ikea (Business Week 11/14/2005)
6. Inside a Brand Makeover (Inc.com 01/01/2007)
7. IT Performance … and Your Company’s Brand (Optimize Magazine January/2006)
8. Saturn Rethinks Itself to Boost Sales (Business Week 04/21/2008)
9. The Power of Positioning (Business Week 06/02/2008)
10. Wal-Mart Gives Its Store Brand a Makeover (Business Week 03/16/2009)

11. Who Do You Love? (Fast Company May/2007)

12. Why Global Brands Work? (HBS Working Knowledge 10/17/2007)

• All About Branding Website

Archives (2002 and earlier)