Advertising/Promotion

  1. Advertising Slogans That Live Forever (Forbes 11/15/02)
  2. Allocating Marketing Resources (HBS Working Paper Mar/2008)
  3. Best and Worst Marketing Ideas...Ever (Entrepreneur Magazine January/2009)
  4. Cutting Costs With Online Coupon Sites (Business Week 05/06/2008)
  5. Disney Battles Coupon Goof (CNET News.com 11/06/02)
  6. Extreme Couponing Shoppers Post Loyalty Test For Stores (Business Week 09/28/2011)
  7. Get Customers Out of a Holding Pattern (Entrepreneur Magazine 02/01/2010)
  8. Pay-For-Performance Trade Promotions (Knowledge@Wharton 08/01)
  9. Persuasion (The Economist 05/02/02)
  10. Saturn Rethinks Itself to Boost Sales (Business Week 04/21/2008)
  11. The Ad Scientists (Wired Feb/2006)
  12. The Future of Advertising (Fast Company 11/17/2010)
  13. The Future of Advertising Is Here (Inc. Magazine Aug/2005)
  14. The MBA Marketing Machine (Business Week 06/14/2010)
  15. The Power of Positioning (Business Week 06/02/2008)
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Revised 06/06/2012