Advertising/Promotion
  1. Advertising Slogans That Live Forever (Forbes 11/15/02)
  2. Cutting Costs With Online Coupon Sites (Business Week 05/06/2008)
  3. Disney Battles Coupon Goof (CNET News.com 11/06/02)
  4. Divyying Up The Marketing Pie (Banking Strategies Sep/Oct 2005)
  5. Pay-For-Performance Trade Promotions (Knowledge@Wharton 08/01)
  6. Persuasion (The Economist 05/02/02)
  7. Saturn Rethinks Itself to Boost Sales (Business Week 04/21/2008)
  8. The Ad Scientists (Wired Feb/2006)

  9. The Future of Advertising Is Here (Inc. Magazine Aug/2005)

  10. The Power of Positioning (Business Week 06/02/2008)
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Revised 07/14/2008