Advertising/Promotion
  1. Advertising Slogans That Live Forever (Forbes 11/15/02)

  2. Allocating Marketing Resources (HBS Working Paper Mar/2008)

  3. Best and Worst Marketing Ideas … Ever (Entrepreneur Magazine January/2009)
  4. Cutting Costs With Online Coupon Sites (Business Week 05/06/2008)
  5. Disney Battles Coupon Goof (CNET News.com 11/06/02)
  6. Divvying Up The Marketing Pie (Banking Strategies Sep/Oct 2005)
  7. Pay-For-Performance Trade Promotions (Knowledge@Wharton 08/01)
  8. Persuasion (The Economist 05/02/02)
  9. Saturn Rethinks Itself to Boost Sales (Business Week 04/21/2008)
  10. The Ad Scientists (Wired Feb/2006)
  11. The Future of Advertising Is Here (Inc. Magazine Aug/2005)
  12. The Power of Positioning (Business Week 06/02/2008)
Useful Links:
 

Revised 04/22/2009