Business In-Depth:
Archives (2008)
  1. Accenture:  A Recession-Resistant IT Stalwart (Business Week 12/15/2008)
  2. All Systems Go:  How GE’s Jet Engine Division Boosts Business in China (Fast Company May/2008)
  3. Counter Attack:  Protecting Brands From Phony Copies (CFO Magazine June/2008)
  4. Digging In (CFO Magazine Sept/2008)
  5. Electronics Retailers Find Service Sells (USA Today 07/23/2008)
  6. Fair-Value Revolution:  The Fading of Historical Cost Accounting (CFO.com Sep/2008)
  7. Foreign Intelligence (CFO Magazine Jan/2008)
  8. Free!  Why $0.00 Is The Future of Business (Wired Mar/2008)
  9. Google’s Real Threat (Business Week 04/28/2008)
  10. How I Helped Move a Factory to Mexico (Business Week 04/21/2008)
  11. How To Avoid Business Failure (Business Week 10/03/2008)
  12. How Much Can You Ask of Your Customers? [HBS Working Knowledge 11/10/2008]
  13. Keeping Customers in a Crummy Economy (Business Week 10/06/2008)
  14. Lessons for the Indian Market (Chief Executive Magazine, April/May 2008)
  15. MLB’s Real Competitive Advantage (Business Week 08/29/2008)
  16. One Laptop Meets Big Business (Business Week 06/16/2008)
  17. Table Stakes:  Casual-Dining Suffers in Recession (CFO.com 12/1/2008)
  18. The Fighter Brand (CFO.com Dec/2008)

  19. The Franchising Way To Go (Business Week 12/05/2008)

  20. The Price of Forgoing Basic Research (Business Week 12/17/2008)
  21. The Power of Positioning (Business Week 06/02/2008)
  22. When Boomers Go, Who Will Buy Cars? (Business Week 01/10/2008)
  23. Will Boeing Pay For Delays? (Business Week 04/04/2008)

Revised 06/29/2009