Branding
Archives (2002 and earlier)
  1. Advertising Slogans That Live Forever (Forbes 11/15/02)
  2. A Healthy Gamble:  Turnaround at Procter & Gamble (Time 09/09/02)
  3. Brand Called UK (Fast Company Feb'99)
  4. Business Marketers Reach Out To Consumer Markets (Industry Week 03/06/00)
  5. Carmakers Turn To Past To Rescue Brands (USA Today 06/18/02)
  6. Federal Express (eCompany Now May'01)
  7. HBO Shows Use Real Brands (USA Today 12/02/02)
  8. Levi's Fashions a New Strategy (Fast Company Nov/02)
  9. Nine Ways To Fix a Broken Brand (Fast Company Feb/02)
  10. Return of the Native: Indian Motorcycle Aims For a Classic Comeback (IndustryWeek.com 11/01/02)
  11. The Tyranny of the Brand (Asia Street Intelligence 05/03/02)

Revised 07/24/2008