Analysis:
Archives (2003 and earlier)

1. Client Data Means Little Without Good Analysis (USA Today 12/24/01)
2. Conjoint Analysis:  An Introduction

3. Coping With Wrong Signs in Regression Models (Simon Fraser University 2002)

4. Discrete Choice Analysis in Marketing Research: A Brief Introduction (Action Research 2001)
5. Don’t Get Buried in Customer Data – Use It (HBS Working Knowledge 07/21/03)
6. New Tech Theories Two Centuries Old (CNET News.com 02/18/03)
7. Web-Based Surveys (First Monday Dec/02)
8. What's Your Intuition? (Fast Company 09/00)